Before the start of sales of the Korean new left a bit, and experts conducted a comparative analysis of the market.
Production of the crossover KIA Seltos established at the Kaliningrad plant “Avtotor”. Local Assembly would prepare the car for use in the Russian conditions. According to developers, the novelty was tested in various climatic zones for 100 thousand kilometers. This allowed us to identify and eliminate weaknesses in functionality of the model. Understand, what is the prospect of a new SUV after the start of sales in Russia.
The Korean manufacturer made a cunning move by releasing a model that is between the popular crossover the Hyundai Creta and “big brother” KIA Sportage. Turning to the purchase of a car, drivers are considering alternatives. This car was the KIA Seltos, which balanced a stylish, modern design, rich functionality and the technical part, as well as smart pricing.
Target audience KIA Seltos considered young motorists under the age of 25 years. Comparing the crossover with their “classmates” B-SUV segment, “Celtos” has the potential to drag on for 25-30% of all Russian sales. With the beginning of the start of sales of the Korean novelty should not fear competitors, but the campaigns of Renault and Hyundai need to think about.
In the struggle for the buyer of KIA Seltos will help the novelty and active advertising campaign. Because the focus has changed to “Korean”. According to the statement of experts, in the first months after the start of sales of “Saltos” will be included in the top three among crossovers in its segment. But after some time will occupy the first place.
Thus, the Korean manufacturer has prepared a surprise to its competitors, which will soon appear in showrooms of the country.