Values of Ukraine NOW – it is the energy, new opportunities, variability and freedom of use. About this today during the Third all-Ukrainian forum of experts in the field of government communications unified voice, said state Secretary of the Ministry of information policy of Ukraine Artem Bidenko.
He stressed that the brand of Ukraine NOW is not just a logo, it is a sound integrated concept. “This concept includes the possibility NOW, and explains what people NOW, what is the business NOW, which shows a direct link with the economy”, – said Artem Bidenko.
According to him, Ukraine NOW – open brand that anyone can use, and can now be seen as entrepreneurs in their advertising materials using the brand.
According to the founder, General producer of Ukrainian Fashion Week Vladimir Nechiporuk, brand building is a necessary and important component of the development of the country. Therefore, according to him, creative economy, business and citizens in General should actively use the brand of Ukraine NOW.
The Director of the Office to attract and support investment UkraineInvest Daniel Bilak noted that the main purpose of brand creation is to increase investment. Investment will require the regions, but it needs to develop strategies for a comfortable city or town. According to him, positive experience of Ukraine is the example of the city of Vinnitsa.
“Each area should have its own brand through Ukraine NOW. It is a call to something greater; it is a call to all Ukrainian: what can be done useful for their region and the country,” said Daniel Bilak.
On may 17-18, hosted the Third all-Ukrainian forum of experts in the field of government communications adinegoro. Its holding are confined almost 3-year-old government communication platform Adini voice, which works in accordance with the government decree No. 985-p, as well as improving communication, raising awareness of the society about the activities of bodies of Executive power and reform, covering topical issues of implementation of state policy in various spheres.
We will remind, on 10 may 2018, the Government approved brand of Ukraine NOW, developed by Ukrainian Agency Banda in the framework of the Commission for popularization of Ukraine under the Ministry of information policy of Ukraine.