Creative Director of Balmain Olivier Roustan decided to rethink the line of shoes by using non-traditional models, designed for urban lifestyle.
Rusten generally has a penchant for making sports shoes. From childhood he loved football, and my first paycheck in 14 years spent on running shoes Airmax. By the way, the designer has created models of the shoes for Nike, then he decorated them with gold and sparkling details.
New Balmain sneakers turned out to be much more restrained, with the use of technical fabrics and contrasting panels decorated with the logo of the brand. B-Gloove, B-Troop and B-Ball was first introduced in the final show of the season autumn-winter 2019/2020 and immediately became a hit tags in Instagram. Representatives of the fashion house have promised to present a new pair every show subsequent seasons, and to purchase the current model in the shops and on the website of the brand.