After a four-year tenure of General Director of BMW Harald Krueger (Harald Krueger) is going to retire without seeking an extension of its contract with the company which expires in April 2020. The question of the successor, 53-year-old Kruger will be considered by the Board of Directors at the next meeting, which is scheduled for July 18.
In recent years, the Munich company has faced severe pressure affecting the automotive industry. First of all, it is worth noting the high development costs of vehicles meeting the stringent emission standards of harmful substances in Europe and China. In addition, the company invests heavily in the development of Autonomous vehicles, trying to compete with other segment like Waymo and Uber.
In 2013 was launched the electric car BMW i3, which became one of the first on the market. However, the further development direction was not too fast, because the company decided to concentrate on production of hybrid cars, combining an internal combustion engine and electric propulsion. At this time, active steps Tesla has allowed American companies to take a leading position in terms of sales of electric cars in the premium level.
According to the Director of the Center for automotive research, University Duisburg-Essen Ferdinand Dudenhoffer (Ferdinand Dudenhoeffer), who became the head of BMW in 2015, Kruger was “too cautious”. Dudenhoffer also noted that the company failed to use the advantage to launch new generation of cars that run on electricity.