Domagoj Dukec, head of BMW design, said that a long-time lattice with two kidneys is the biggest difference between the Munich firm and competitors from Germany and abroad.
“If you really go back in time, when the grille is starting to develop between her and classic bars from other manufacturers was a big difference. For example, look at the grille of a Rolls-Royce.
She’s always been the same shape as the radiator behind him. However for BMW it was always the face of the car, and it had the shape of the radiator. At 328 were vertical holes,” said he, referring to a Roadster manufactured between 1936 and 1940.
The product range will grow in 2020-ies with the addition of electric models, such as i4 (see photo), but Dukec not see the need to give each other the bars.
Instead, he instructs his team to set the shape and dimensions of the item to ensure the consistency of the character of each car.
This strategy has spawned some of the most polarizing designs of BMW, for example, 7-series with the facelift, but it worked as intended.