Mobile phones have taken over the world long ago. And as a result, people have less to chat live or to spend time together. Therefore, the center of psychological research in collaboration with Ogilvy started an ad campaign to counter the anti-social tendencies.
They invented the concept of “phone wall” that divides the spouses and parents and children, reports Bored Panda.
Even in 2015, was published three ads, which shows the family members who blocked the “wall phone”. So in the photo you can see how the Pope views the video, not looking at what his son does.
The father pays no attention to child Photo/ Ogilvy
Powerful lights is a continuing problem of excessive “screen time” in China is an urgent problem for global companies.
Brilliant is created Donghai Liu, who in 2015 worked at Ogilvy as a creative Director. He explains that the problem arose as quickly as the popularity of smartphones.
The husband waits for the wife sends a message / photo Ogilvy
The man even equates this issue to use drugs: “the more we get from it, especially we need to activate our brain circuits, and consequently, the problem develops”.
At first such advertising campaign may seem harmless or even funny, but more and more research proves that the problem is really serious. According to statistics, the average smartphone user spends about 5 hours a day in your phone.
Statistics on the use of the phone is impressive/ Photo cloudstatic
Those who seek to limit the use of the telephone, psychologists recommend keeping a record of which device you use every day, for what purpose and how much time to restrict it.
Parents and children
Psychology of family