Sixteen stars of social networks in the UK agreed to change the rules of its publications online. According to BBC, among the stars, singer Ellie Goulding and Rita Ora, model Rosie Huntington-Whiteley and Alexa Chung and Vlaherna Zoella.
Now in their posts, they will indicate whether they received money or gifts or other benefits in exchange for posts advertising the goods.
Such a step, they went after received a warning from the Department competition and markets in the UK that their positions can violate the law on consumer protection. Publishing online can not only promote certain brands, but also to deceive buyers, said the Department.
The Department has not reported, or violated these bloggers rights of consumers. But noted that they all agreed to change the practice of publications after the investigation. If the stars fail to comply with the agreement, they face the court with heavy fines or up to two years in prison.
Bloggers need to identify the content for which he received payment or gifts, hashtag ad or sponsored. Hashtags should be prominently displayed at the beginning of lent. In addition, posts about products that bloggers got free samples, too, must have a mark. For example, the hashtag freebie.
In addition, it is not enough just to list companies that collaborate with the bloggers, the description of the profile. They need to designate that the post was paid for, in each case.
Warning letters were sent and several other celebrities.