Chocolat Lamontagne won the Retail Council of Canada’s New Product Grand Prix of Canada for its coconut and dark chocolate almonds and latte beans. These two new products in the Lamontagne collection have distinguished themselves in the category “confectionery and desserts with long shelf life”.
The are two products were competing against well-known manufacturers, including a flavor of M & M’s and another of Aero.
The process of creating both products was done internally, in the Sherbrooke office.
“Our innovation team and employees from different departments have come together to think of new flavors that could be original and stand out,” says Anick Turgeon, marketing coordinator for Chocolat Lamontagne.
The Sherbrooke company entered the contest in December 2017, then several tasting sessions were held to finally receive the award on May 30 in Toronto.
This national distinction is therefore a great pride. “It represents wonderful visibility, a great recognition in our industry. Mrs. Lamontagne brought the trophy with her to a fair in the United States, and that attracted interest. It’s not just a Canadian award, it’s a distinction in the retail world, “says Turgeon.
Chocolat Lamontagne was founded in 1972 to provide schools and organizations here with programs to ensure the success of their fundraising campaigns. The company is recognized worldwide and is a reference in the field of self-financing.