Pandemic coronavirus and its associated regime of isolation changed the interests of Russians in the selection of new smartphones. In February, buyers had a preference for relatively expensive devices, then in April, more interest among the people was more affordable smartphone models.
Latest statistics of consumer demand based on the transitions on the offers of the online stores analyzed by the specialists of Yandex.Market. Data were collected from February 1 to April 30. Based on them, analysts note that overall demand for the smartphones greatly varied. Just below it was in early April, but by the end of the month, he’s not just recovered, but also showed an increase of 58% compared to the end of March.
As it turned out, the greatest interest in the spring of this year, as last year, buyers have caused a smartphone company Xiaomi. They accounted for 26 % conversion rate in online shopping. On Samsung smartphones accounted for 21% of the transitions. To Apple – 19 % conversion.
At the same time, speaking omodele, the most popular smartphone APR was Samsung Galaxy A51 in a version with 64 GB of permanent memory. The average cost of the device in this configuration is about 18 thousand rubles. In February, as higher demand for the Xiaomi Redmi Note 8 Pro version with 6 GB RAM and 64 GB ROM. Its cost then was about 17 thousand rubles.
If in February the most popular model of Apple’s smartphone among the Russians was the iPhone 11 with 128 GB of permanent memory (60 thousand rubles), then in April, buyers often chose a more affordable version with 64 GB of memory (57 thousand).
Both Apple devices in the overall rating of the demand on the version of Yandex.Market in February was ranked third and fourth place. In April the older version dropped to sixth place in the rankings, replaced by the Xiaomi Redmi Note 8 Pro version with 6 GB RAM and 128 GB of ROM (the price is about 16 thousand rubles)
Overall rating of the ten most popular smartphone models on the version of Yandex.Market in February and April of 2020 as follows:
By April of rating out models Samsung Galaxy S10e 6/128Gb (average cost about 45 thousand rubles) and 64Gb Galaxy A50 (average cost about 17 thousand rubles). To replace these gadgets, the ratings were cheaper smartphones from Samsung – Galaxy A71 6/128Gb Galaxy and A10 with an average value of about 30 and 9 thousand, respectively.