To reveal the advantages of the concept of “smart economy”, developed by specialists of the Continental group within the corporate environmental program, the Russian subsidiary of Continental Tires Rus organized a special activity featuring popular bloggers Elena Lisovskaya (“Fox Rocks”) and Sergey Stilova, in which, for example, new premium tires Continental EcoContact 6 demonstrated high technology of the German manufacturer of tires.
The event was organized in the early spring before the regular seasonal replacement of tyres and held in a slot format based on the drivers that combines excitement with a prudent approach and is aware that initial investment in high-tech tyres from “eco-friendly” line of Continental in the future pay off with substantial savings. Today the Russian representation of company Continental announced the completion of the action and brought her up.
The event attracted more than 11 million participants, among whom were awarded three first, second, third and fourth places. The first successful player and winner of the pilot phase of the project was Alexander from Moscow. He, like the other two winners, won the main prize – race on the training ground Jaguar Land Rover Experience by awarding a certificate of completion enhance the driving skill on the sports car Jaguar F-Type. Also the participant has got the opportunity to try on public roads the electric car Tesla Model S at the company Elena Lisovskaya. Alexander thanked Continental for a modern and dynamic approach to the promotion of knowledge about savings and safety on the roads. He noted that an exciting game format is much more effective than the standard dry and monotonous presentation of rules and facts.
In the story on video about the event Elena Lisovskaya drew the audience’s attention to the fact that proper installation of the tyres is not less important than the choice of an appropriate model. As explained by her during the interview, the Director of one of the Russian tire centers Ivan Artemyev, ordering tire services in an authorized tire centers is also a “smart economy”, because the work is done by qualified professionals on high-quality equipment, and bus official partners of manufacturers warranty, and most importantly, when you purchase a set of tires, usually a tire attached as a free bonus.
The next winner of “the happy three” was the motorist named Igor, who had the good fortune to try out rapid Jaguar F-Type and electric sports crossover Jaguar I-Pace together with the most popular blogger Sergei Stalowym. “Blogerska community is aware of its responsibility in the formation of correct and safe behavior on the roads, – said Sergey. – Of course, it is easier to do this with the support of such reputable companies as Continental”.
The third winner, who was also called Alexander, was lucky twice. He made the race on powerful cars of Jaguar in the company of two bloggers – Elena and Sergei. “It’s an incredible luck to meet famous people, which always watch and learn something new, especially behind the wheel of these remarkable sports cars”, – did not hide his joy Alexander.
The other nine prize-winners got consolation prizes from the German tire group and partner companies. For example, testing in an unusual mode tires from Continental have been able to and second-place winners, who received the Adidas. This manufacturer of sporting goods is a long-standing partner of the German tyre company. Outsole with Continental technology provides outstanding traction on pavement or gravel in dry and wet weather.
Continental develops advanced technologies and services to ensure long-term networked mobility of people and goods. Founded in 1871, the technology company provides reliable, efficient, well-designed and affordable solutions for vehicles, machinery, road vehicles.