Disastrous launch of Battlefield V: Electronic Arts disappointed with the sales of the game

Провальный старт Battlefield V: Electronic Arts разочарована продажами игры

The Studio Electronic Arts published a report on sales one of the most anticipated shooters of 2018 – Battlefield V shooter from DICE even before the release of much discussion online, but it did not affect sales of the game.

Sales of the game. As the site DSOGaming, indicators Battlefield V cannot be called small in the third quarter of 2018 gamers acquired 7.3 million copies. These figures, it would seem, can rightly be called successful, especially considering how negative the audience was configured in relation to the shooter.

The leadership of EA, however, believes otherwise. The Corporation said that the game does not live up to its expectations: the company wanted to sell at least 8.3 million copies.

Why the game sold so poorly? Electronic Arts cited several reasons for the failure of Battlefield V. Among them – an unfortunate marketing campaign, which failed to attract enough gamers, the transfer of the release date, as well as competition from Fortnite, Call of Duty: Black Ops 4 Red Dead Redemption 2.

Trailer update V Battlefield watch the video

In addition, he said the decision to postpone the debut of the “battle Royal”, which is scheduled only for March.

New content for the game. However, the publisher believes that the series is still strong, and DICE is already working to create additional content – just have to pay attention to finding a new audience.

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