Top Manager of Ferrari said that the car is too feminine could hurt the brand reputation.
Ferrari called the wrong the idea of creating a supercar specifically for women, as clients of the brand “no car”. About this in an interview with Arabian Business said the sales Director of the Italian brand Enrico Galliera.
“We are aware of a significant number of women who would like to drive a Ferrari. However, they would prefer to drive is a sports car, not a car for women. We try to make cars that cause the same strong emotions as men, and women,” – said a top Manager.
Galliera also noted that too feminine supercar could hit the reputation of the brand, as most of her clients were men. He stressed that increasing the proportion of women in the world, buy yourself a Ferrari, can not but rejoice.
Finally, the top Manager said that the last luxury car brand under the name of Roma turned out a true Ferrari, but more elegant and less aggressive in comparison with other models.
Ferrari Roma debuted in November 2019. GT class car equipped with a 3.9-liter V8 engine with two turbines, developing 620 HP and 760 Nm of torque. The engine is paired with eight-speed robotic gearbox with two clutches. Supercar able to gain first “hundred” for 3,4 sec. and its top speed is.