The two leading fashion houses, Gucci and Saint Laurent, announced that they intend to abandon the seasonal shows, which was traditionally held four times a year. The adoption of the decision contributed to the pandemic coronavirus and pause that was set in the fashion industry in connection with it, according to CBS news.
Gucci creative Director Alessandro Michele has declared that considers the optimal holding of two shows a year: fall and spring. This will allow you to get away from the overloaded schedules, which required the holding of a preshow before the main collections, a loud show, as well as presentations of cruise collections in exotic places.
“Two shows a year is enough to make time for creative thoughts and to devote more time to the whole system,” said Michele in his Instagram. He added that the quarantine associated with the spread of the virus, though, and stopped the production and consumption that fuel the fashion world still gave time for reflection. “This is a great gift that gave us our planet, the gift you can’t refuse,” said Michele.
According to him, he hoped that the new calendar will be adopted by the fashion industry and other designers.
In Saint Laurent has not yet defined its intentions, but said that “fashion will take the schedule under control, being aware of the current circumstances and the wave of radical change”.
The fashion industry is one of the first hit by the coronavirus. In January, China banned travel and closed shops. The country is responsible for one third of global luxury sales. The virus reached Europe during the fashion shows fall-spring 2020-21 in Paris and Milan.
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