Prior to the Geneva motor show in 2019 less than a month, but it began to receive official reports on the failure of some brands to participate in this event. Days it became known that Hyundai also will not come to Geneva.
The Korean company will “look for other innovative launch strategy instead to be present at the motor show in Geneva”, said the Manager on public relations of the British division of Hyundai Natasha Waddington. Brand representative added that this fall the company will participate in the Frankfurt motor show.
Among the major players in the automotive industry, who said “no” to the Geneva motor show – Volvo, Ford and Jaguar Land Rover. Their decisions are based on a number of factors – from poor sales in certain markets to the lack of major premiere models to boast.
However, sister brand Hyundai – Kia took a different strategy. Unlike Hyundai, they will present at the Swiss event, which opens on March 5 for journalists, and a few days later – to the visitors their latest products. Director of corporate communications at Kia UK Stephen Kitson said: “Kia is definitely coming to Geneva this year! To show new things…”
One of these “new things” can be the crossover on the basis of Ceed. It is expected that it will be called XCeed, and is expected to remain front-wheel drive layout of their brothers and sisters, and will be offered with the same engines. The car will be the Active alternative to the Ford Focus, Volkswagen Golf Alltrack and other compact cars.
In the development of the company is several new cars, including plug-in hybrid version of the Ceed Sportswagon, but according to rumors, this car will debut at the Frankfurt motor show in September.
Note: photos Hyundai i30 Fastback N.