The ban on advertising in public transport unhealthy food products came into force on Monday in the British capital. This was reported by broadcasting Corporation BBC.
Starting this week, metro and surface transport London begins to clean up the advertising of foods high in sugar, salt and fat. In addition, representatives from Transport for London announced the tightening of controls on all advertisements of food products. The mayor of London, Sadiq Khan, who initiated this campaign in may 2018, is going to solve the problem of childhood obesity in the capital, said the BBC.
“The mayor is confident that these changes will not only reduce the addiction of children to unhealthy food, but will also help the residents of London to make a choice in favor of more healthy foods for themselves and their families”, – quotes the edition of a word of the representative of the Khan.
According to the broadcasting Corporation, the proportion of children age 10-11 years who are overweight is in London about 40%, which is one of the highest among European capitals.
Obesity has become a serious problem not only in London but for the whole of the United Kingdom. According to the latest annual report of the Organization for economic cooperation and development (OECD), the United Kingdom is the country with the largest in Western Europe the percentage of citizens suffering from obesity. According to OECD estimates, 26.9% of people in the UK a body mass index greater than 30, and any value above 30 from a medical point of view is considered as obesity of the first degree. It is also noted that since the 90-ies of the last century, the number of people having problems with excess weight has increased in the country at 92%.