In South Korea, women struggle with discrimination with the help of beauty blogs

В Южной Корее женщины борются с дискриминацией при помощи бьюти-блогов

Bloggers from South Korea produce videos about beauty and makeup for older women. So they fight age discrimination in your country. The material on this phenomenon published the British edition of Dazed.

Pak Mac RAE’s 72 and she’s leading YouTube channel “Korean grandma”. In their video she teaches us how to do makeup, giving advice on skin care and talks about his life. In one of the clips Pak repeats the makeup of the popular 24-year-old singer and actress Suzy. The “Korean grandma” signed by more than 800 thousand people.

In South Korea made respectable older people and to show them every respect – both at work and in personal communication.

While older people in the country are much harder to find work and to participate actively in public life. According to a study by the international Organization for economic cooperation and development in South Korea, almost half of the population over 65 lives below the poverty line. Reason – unemployment and inadequate social security.

At the same time, the Korean national Commission for human rights reports that age discrimination is the third most common reason for which the organization filed a complaint (after disability and sexual harassment).

Korean beauty industry meanwhile cultivates youth. Pale, smooth and radiant face – a prerequisite for most Korean pop artists, writes Dazed. Pop singers after 30 simply do not survive in the industry – especially if they have a noticeable age change.

Therefore, older people in South Korea feel “invisible”. YouTube has become for them a platform where they can Express their views.

Pak MC RAE is not the only beauty blogger of the older generation. The most popular video channel Be More garnered nearly a million hits. This channel is aimed at women over 40. Another popular beauty blogger – 53-year-old Kim Bo-Yon.

In an interview with Naver, she spoke about the mission of their beauty-movies: “the Skin of women aged 40, 50 and 60 years differs from the skin at the age of 20-30 years, but no tutorials on beauty. When you become my age, you get depressed because you feel that you lose the beauty and health. I want to show you what is wrong and what hope is.”