Intel will deploy a “price war” in the market of discrete graphics cards

Intel развернет "ценовую войну" на рынке дискретных видеокарт

In 2020, Intel is planning to enter the market of discrete graphics accelerators and start fighting with the “veterans” market – AMD and NVIDIA. Processor giant prepares for a price war, starting with the release of consumer graphics cards Arctic Sound with a very attractive price.

As reported by Overclockers, this was recently told Raja Koduri, occupying the post of head of the division Core and Visual Computing Group.

Our strategy is based on price, not on performance. The first schedule will be available for $ 200, then we will release models with the same architecture, but with a larger capacity memory HBM for data centers
– noticed Coduri.

What motivated such a strategy? Raja Koduri want to repeat the strategy of AMD, which was used in the production of graphic solutions architecture Polaris (Radeon RX 400). The last was a competitive mid-range NVIDIA Pascal and top-end Radeon RX 480 8GB was available at a price of $ 230.

After Intel receives its user base, it will begin production of large GPU intended for gaming PCs and data centers. Over the next two to three years Intel products should cover all market segments discrete videoder.

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