E-ticket to Kiev have already spent almost 1 billion hryvnia. But this service in the capital are still only about a third of passengers a day. How much to spend on advertising the e-ticket to Kiev refused to paper coupons?
The Department of economy and investments reminded the people of Kiev and guests of the capital, which from 1 April in the subway and on five types of land transport for fare payment there will be a single electronic ticket. It can be used to pay for the trip on the metro,?? bus, tram, trolley bus, funicular railway and city train.
In addition to KYIV SMART CARD and QR tickets, which will continue to function, developed new range of travel tickets. Travel involve a certain amount of travel on all public transport within a month.
Will simultaneously operate the cards Kyiv Smart Card with the ability to recharge up to 50 journeys at a time with a corresponding discount (the cost of such a single trip 6,5 UAH).
“The digitalization of the payment allows the city to know the exact number of passengers. For example, thanks to the electronic ticket we know that public transport is used daily by about 400 000 concessionary passengers and 300,000 owners of Kyiv Smart Card. This information is used to adjust the public transport routes. In addition, a precise record of concessionary travel, saving budget funds for reimbursement of free travel”, – said the Director of the Department of information and communication technologies KGGA Yury Nazarov.
How much of the money saved on legotkina, head said, but held in 2019 KSCA audit activities of the Department of information and communication technologies revealed violations totaling nearly 254 million. The audit was related to the implementation of the city program E-capital from 2015 to 2017. The audit was carried out in the subordinate Department ICT enterprises Informatics, Kyivteleservice and MICC (Main information computing centre).
Just over three years, the Department of information and communication technologies received from the budget for the Electronic capital of 703 million UAH. Of these, nearly 254 million (1/3 in fact) was spent with the violation that resulted in the loss of 48 million hryvnia. The company givc, which is now the operator of an electronic ticket, for three years received a budget of 106 million. Of them through financial misconduct lost 71 million hryvnia.
The auditors stated in the report that for these three years, from 2015 to 2017, was not launched a single product, which was developed by the MICC. Now e-ticket is actively promoted, and that means that money is spent much more.
The informant decided to calculate how much money is spent on the introduction of e-tickets in Kiev. Previously, such work was initiated by Vitaly selik. He gathered all the tenders on e-ticket in the document. In mid-December 2019 the total amount of spent funds amounted to 800 million hryvnia.
The city Council did not stop there and may have decided to conquer a billion mark. In November, the Kiev metro had a tender management System and control, printing and graphics equipment and equipment for automation of office and processing information on 101 939 346 UAH. This money will have special turnstiles equipped devices fiscal type and providing the counter function passes separately for different types of fare collection and transfer of readings of the passages on the upper level of the system.
But the Main information-computing center for 2 124 840 UAH has acquired smart device at the station of the transport infrastructure, which manages the transport turnstiles and terminals in the framework of the automated system of fare payment.
In 2020 has already started on such purchases:
Installation of vending machines and replenishment of resources for fare collection in Kiev for 735 5 000 UAH.
27 850 000 UAH will be spent on E-tickets students of institutions of General secondary education. The tender is now just the stage of submitting proposals, potential performers, there are many questions, after which the customer is forced to make adjustments in the terms of reference.
A similar pattern in the purchase of 1.5 million pieces Beskonechnyh cards in the amount of 52 500 000 UAH.
Thus, in just a few months, the cost of program implementation of the e-ticket has increased by 190 million and is more than 990 million.
And to the people of Kiev did not forget about the modern methods of fare collection, Department of information and communication technologies of the Executive body of the Kyiv city Council announced a tender for advertising and marketing services. Over 3.1 million hryvnia will be launched information and communication campaign to promote city services and stimulate the development of innovative environment. Each of iron the people of Kiev will now talk about the need to pay the fare using electronic tickets.
But when it will come to marshrutchik that hold about 50% market share of passenger transportation by surface transport, government of Kiev hard to say. In Kiev decided not to abandon travel in the transport after the transition to e-ticket.