A week ago the gaming community was disturbed by the news that NBA 2K21 will sell for $70 instead of the usual $60. This gave rise to discussions about which publishers long time to increase the price of the game, because their cost of production rose on average by 200-300%, and the cost of each individual title has remained the same. Of course, even though it sounds like would be logical to consumers, this situation did not like. But in defense of the initiative, immediately got up prominent figures in the industry.
One of those who supported the idea to increase the retail price of the games, became the creative Director of SIE Santa Monica Studio Cory Barlog, also known to the public as gamedirector God of War in 2018. He believes that only with the increase in the price of the games industry will be able to get rid of this hated all gamers of the planet of the phenomenon of Intrusive microtransactions.
“Games should appreciate. I will choose the original release with a high price and not the title with the annoying and sucking the money microtransactions. Some innovations have become living examples of the second approach,” Barlog wrote.
Recall that the last time the base retail cost of the games increased in 2005-2006 when the market was the Xbox 360 and PlayStation 3. Since then, the budgets of AAA-projects has tripled, and to cover expenses and make a profit, publishers have begun to experiment with new mechanics of the monetization (e.g., lutrogale), which proved to be very profitable. It is unlikely that the company will refuse such lucrative practices because a small raise the starting prices.