Made in Italy: what you need to know about the brand Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

2019 is a special year for the Italian company IPE-Visionnaire: 60th anniversary celebrates the parent company of IPE, and 15 years- its most famous brand Visionnaire. In the jubilee year vogue.ua tells how a small furniture company brothers from Bologna has become a world leader in its field.

The company IPE (Imbotture Espansi Prodot) was born in 1959 in the suburbs of Bologna. It was founded by two brothers Pompeo and Vittorio Cavalli, whose grandchildren still run the family business. By nature, the brothers were revolutionaries and wanted to do something to them in the furniture business never been done. So, Cavalli suggested polyurethane as a filling for sofas, armchairs and other furniture, which affected many engineering solutions in this field. The family Cavalli always had a great sense of style and they love fashion, so in 1961 the brand IPE participated in the main event of the world furniture fair Fiera Internazionale del Mobile in Milan, which today the whole world knows as the Salone del Mobile.

In fact, from the first years of existence the company has made it clear to the world that IPE is furniture for people who appreciate aesthetics. Since the 1960s, every year on the collections worked best designers from around the world. For example, the first Milan furniture fair IPE was submitted to the chair of the Mercury sculptor rito Valla, famous for its “thin” soft furniture. Today Mercury study in the universities, designers and architects.

In 2005 was born the brand Visionnaire. “Luxury, style and quality are our core values, says Eleonore Cavalli, creative Director and granddaughter of founder Vittorio IPE Cavalli. And continues: -Our brand is consistent with the idea Made in Italy”. This is not a figure of speech. Every year the company produces about three thousand items of furniture and accessories that are created solely in Italy: in Bologna, Bari, Monza, on the island of Murano and several other places.

Each piece from the collection Visionnaire is a strong character with its style and character. The most known models – bench Siegfried, Ginevra sofa and sofa Avalon – for fifteen years remain the best sellers.

The company’s IPE inherent flexibility brands quickly respond to the challenges and demands of customers. The core values have remained stable for 60 years: the craftsmanship, handmade, exclusive materials and unusual design. But 2019 requires a new understanding of the term “luxury” modern people value time, health, and prefers to invest in the future. Therefore, one of the key values of the company – caring about the environment. 2011 IPE program is certified by the FSC™ Forest Stewardship Council and PEFC™ Program for Endorsement of Forest Certification: does it mean that all the furniture and accessories made from eco-friendly materials.

In the spring of this year at the fair Salone del Mobile has introduced a new collection Visionnaire, which is called Anniversary for the occasion. It included 80 items for home and garden, over which Eleanor Cavalli worked in conjunction with designers from around the world: Alessandro La Spada, Roberto Lazzeroni, Marco Piva, Armando Bruno. The first thing that catches the eye is a creative stylistic innovations: the new collection a lot of unusual combinations. For example, metal, cement, semi-precious stones, wood in one piece. Also in the collection are many references to contemporary art and design.

So, the incredible beauty of coffee tables Vincent of marble and Murano glass inspired by the optical art of the 1960s and the work of artist Victor Vasarely, and Jason table of the three types of marble refers to Japanese minimalism. Along with the main collection Visionnaire presents a capsule collection of accessories. It includes vases, trays, glassware, ceramics, stone, bronze and Murano glass authorship Zanellato/Bortotto, Stories of Italy, Gum Design, Fausto and Marta Giardini Salvi. Feature of brand design under the key: the velvet sofas and chairs can be easily combined with minimalist coffee tables and a proprietary “chip” of the brand – spectacular vanities.

Craftsmanship, attention to detail, creativity and courage is the new luxury of the XXI century, confident in Visionnaire.

Сделано в Италии: что нужно знать о бренде Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

Сделано в Италии: что нужно знать о бренде Visionnaire

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