MHP announces opening of new store formats “Massmarket”.
In July, the first three stores will open in Luhansk, Sumy and Mykolaiv.
“We are coming out with a brand new format that will open in parallel with the existing network of butcher shops. It will be convenience stores with modern appliances and equipment. Buyers will have the opportunity to purchase a wide range of meats for every taste and for every dish. And professional advice not only for buying but also for cooking will provide the meat sommelier. Range will differ depending on the size of a specific store, but, except meat, in stores you can buy bakery and dairy products, sauces, groceries, fruits and vegetables and other related products. For customers will operate promotions and discounts, and loyalty program”, – said Dmitry Morozov.
Ambition MHP for the next few years in the number of stores in the country in the thousands, but so far the project includes opening approximately 50 retail outlets across the country until the end of 2020.
According to the head of new business, the company is developing the franchising system. Massmarket will open with both existing and new investors. Moreover, new investors are guaranteed annual return on investment. The project describes all the business processes and this is one of its advantages for partners.
New MHP project has caused interest among existing partners, and new investors willing to start business in the food sector, so soon the stores will be opened in the Luhansk, Sumy, Nikolaev, Kropiwnicki, Cherkassy, Kiev, Odessa, Lviv, Starokostiantyniv, Ternopil, Slavyansk, Poltava, Zaporozhye and other cities. Depending on the size of the city and its specifics are provided of different sizes of stores – 45 sq m and 100 sq. m.
“We have many years of experience in the Ukrainian market, the existing trading network consisting of more than 1,700 outlets and this gives us a huge data base and experience. First, we know how to organize the business, how to manage it and how to make it profitable. The partner will need to figure out how to start the action or what to put in the outlet. It will work effective and proven scheme. Secondly, it is a modern format that complements and enhances the current business model. Indeed, in this store will be innovations from the perspective of additional services that important younger audience. For our partner, this will provide an opportunity to increase the number of buyers, expand the range, when in fact the same cost for the store and therefore make the business more profitable. For the buyer we create a convenient and modern store, which is based on the “three pillars”: quality, service and emotion”, – summed Dmitry Morozov.
Recall that MHP has made a strategic decision and started the process of transformation from raw materials companies in the “culinary”. According to the owner of the company Yuri Kosyuk, this transition will become more customer-oriented products. The strategy will be implemented on a large scale in the next few years.