New Diavel 1260 received one of the most prestigious international awards for design “Red Dot Award: Best of the Best” in the category “product Design”.
Each year, since 1955, the award “Red Dot Design Award” is awarded to the most original and worthy from the point of view of design and innovation.
After evaluating more than 5,500 products highly qualified jury, composed of 40 world-renowned experts, awarded the new Diavel 1260 prestigious title of “Red Dot Award 2019: Best of the Best”.
This is the third winner of the manufacturer from Bologna, after the iconic motorcycles such as the 1199 Panigale, which won the award in 2013 and XDiavel S, received the award in 2016. Stability – a sign of mastery, in this case indicating that the Ducati motorbike symbol of style, innovation and performance.
The powerful and muscular Diavel, the new 1260 combines the performance Maxi-naked the ergonomics of the cruiser. Its sophisticated design reinterprets the style of the Diavel with a modern twist and integrates the real beating heart of the motorcycle is a powerful 159 horsepower engine the Testastretta DVT 1262.
“Never easy to win such an important and popular recognition as Red Dot Award. Success for the third time with another cult bike such as the Diavel 1260, is a tribute to the creativity and innovation of Ducati that fill us with pride,’ commented Andrea ferraresi, Director of the design centre Ducati Style Centre. Despite the fact that we know that our motorbike is a delightful, exquisite and beautiful, those who work in the field of design and style, always a pleasure to receive such an important recognition. The huge amount of work from the design around the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are available at dealers Ducati”.
The culmination of this award will be the solemn award ceremony Red Dot Award, which will be held on 8 July at the Aalto Theater in Essen, Germany, and will bring together 1,200 people – the brightest representatives of international design.