On October 25 in Kiev showed the new model IQOS – IQOS 3 DUO. The presentation not only spoke about the new product. Michalis Alexandrakis, General Director of Philip Morris Ukraine, summed up the business end of the year, spoke about how he “feels” himself IQOS in Ukraine and in the world, shared the company’s plans.
Pre-order the new opened immediately after the presentation, and from November 1, started selling to the General public. According to the manufacturer, the first weekend after the start of sales were sold out almost two weeks batch of devices. The most popular two colors – white and copper of the new limited series. Now seriously concerned about how to get the new batch of IQOS 3 DUO to have enough for everyone smokers.
Back to the presentation of the new IQOS and performance of Michalis Alexandrakis.
What happens to IQOS in the world: 5 facts
1. 12 million users worldwide IQOS
According to Philip Morris International, the number of smokers who quit cigarettes and switched over to IQOS, has reached more than 12 million worldwide. In January 2019, the company reported 7 million users. So, we can assume that by the end of December the number of users IQOS will be doubled compared to the beginning of the year. According to the plans of the company, 12 million is only the beginning.
“We have an ambitious, albeit long-term goal. We would like to change the market for smokers and to stop cigarette sales. They must replace the best alternative to Smoking – heating tobacco, as IQOS and other technologies delivering nicotine. The world’s 1 billion smokers. So the smokers who have already switched to IQOS is only the beginning of a long journey that we have to go.”
When Philip Morris International was first announced the decision to restructure the business to completely abandon the traditional sales of cigarettes, in few believers. But the investor reports show that the company did not throw words to the wind, and persistently moves in the stated direction. The share of sales of sticks for systems of heating tobacco in the company’s portfolio already amounted to 7.5% (for comparison, a year ago it was 5%, and before that less than 3%).
2. IQOS has passed the most stringent certification in the world and has launched sales in USA
The decision on the admission to sales of food, medicines, products for smokers, etc. in the United States is a public authority FDA (Food & Drug administration – the FDA over the quality of products). FDA requirements are among the strictest in the world. Therefore, its decisions and recommendations often are based even in countries that have no relation to the United States.
FDA has considered the application IQOS for almost 2 years. During this time they have initiated several independent studies to be subjected to a severe test the data and methodology of the manufacturer. Several times the FDA has asked Philip Morris for more information – the results and reports of experiments, market tests, research on updated standards. According to Michalis of Alexandrakis, in total, Philip Morris gave the FDA the 1.5 million pages of material. I hope that in electronic form.
But in the end, the FDA stated that IQOS produce significantly less harmful substances than cigarettes, and is potentially less harmful product. Then allowed selling brand in the United States.
“We started developing products with the potential to harm reduction in 2008. Over the research worked and continues to work with a team of over 400 scientists from different fields. Total investment in the development of so-called smokeless products for smokers already amounted to 6 billion dollars.”
3. IQOS officially sold in 51 countries around the world
The United States became the 51st country, where he opened sales IQOS. IQOS is now available in almost every country in Western and Eastern Europe and also in Canada, USA, Japan, South Korea, Malaysia, Colombia, UAE, Israel, South Africa, Dominican Republic and others.
4. Shares of Philip Morris International rose 16% after the launch of IQOS 3 DUO
For the month since the global launch of the new IQOS 3 DUO in Tokyo, shares of Philip Morris International have increased in price by 16% and is now traded on the stock market at 83,44 dollar per share.
5. IQOS has launched international warranty worldwide
From this year on all devices IQOS valid guarantee of international standard. This means that in case of breakage icosa abroad, to replace it with a new one will be in any brand store brand. To boast of such service in the world is that Apple and Tesla.
And Yes, in case of malfunction IQOS not take long repair service center and just replaced with a new one. Now this can be done in any of the 51 countries where there is IQOS.
IQOS in Ukraine: 5 facts
1. 0.5 million users of IQOS in Ukraine
The presentation Michalis Alexandrakis announced that Ukraine has already 500 thousands of smokers give up cigarettes and switched to IQOS.
“In Ukraine last year we had more than 200 thousand users this year, this figure amounted to 500 thousand users.”
2. IQOS launched in 18 cities (until the end of the year will be 5 more)
IQOS officially sold in 18 cities of Ukraine. Under officially, we mean – brand stores, Express delivery around the city for 3 hours and service right in the city. Until the end of the year, the company plans to open IQOS Space in 5 cities. The list will be added to Kherson, Uzhgorod, Lutsk, Kremenchug and Cherkassy. In all other cities can be done online through the New post.
3. IQOS was in the top 5 Google searches in the category “shopping”
At the end of 2018 Google published an annual report on the most popular search requests in Ukraine. IQOS was the fifth most popular request in the category “shopping”, surpassing even the iPhones and MacBooks.
4. 200 000 subscribers in im bot IQOS Viber
One of the “chips” IQOS in Ukraine is an automated user support using chat bot in Viber. The number of subscribers bot has reached 200 000, is the same to them approximately one and a half times more people.
Office Viber chat-bot called IQOS one of the most successful examples of user support and business solutions based on messenger. The chat-bot has an integrated e-commerce functionality (buy IQOS, accessories, and sticks to it without leaving the messenger), is able to carry out online diagnostics a faulty device and place a warranty replacement, a route to the nearest point of sales, give discount codes to friends, share instructions and video manuals manual for IQOS.
“Advanced infrastructure solutions is one of our key priorities. Our product is different from anything that exists in the world. This is both consumer electronics (IQOS), and classic FMCG (sticks for IQOS ). We don’t want to become uncomfortable system slow service centres. This requires a thoughtful and complex technological systems. Importantly, they remain complex in nature, but did interact with the service IQOS is easy and comfortable.”
5. IQOS has become the Choice of the year 2019
In 2019 IQOS was named Choice in the category alternative device for smokers. The title of the Choice of the year is assigned to the brand/products at the annual consumer survey, which conducts international research company Ipsos.
A new generation of devices IQOS 3 DUO
Every year IQOS launches a new model. In 2017 it was IQOS 2.4 Plus (which added Bluetooth and fixed bugs of the previous model), in 2018 – 2 product in a completely new design IQOS and IQOS 3 3 Multi.
The main run 2019 was IQOS 3 DUO. For the new model retained the same design that IQOS 3, but apgreydnuli stuffing and decided the most important request of the users. Now the IQOS holder can be used 2 times in a row without a break to recharge.
The device itself is equipped with all sorts of bells and whistles: NFC chip, smart charging for 10 seconds magnetic attachment and shock-resistant body. The ease of use is not affected. Holder start button, the willingness and the end of the session IQOS according to the vibration signals and light indicators.
Reference to UNIAN. IQOS is an electronic system of heating of tobacco, the principle of which excludes combustion processes, resulting in the body of the smoker gets substantially less carcinogens than combustible cigarettes.
The device heats a special way, the processed tobacco to a temperature of about three hundred degrees Celsius, whereas the temperature of burning of a regular cigarette is at least eight degrees. This temperature is enough to stand out nicotine aerosol, and smoker felt a familiar tobacco flavor. At the same time, it can significantly minimize the risks in fact in the middle of the last century, scientists have proved that the harm to the health of the smoker causes no nicotine contained in the tobacco leaves, and more than 6 thousand harmful chemicals that are released in the combustion of the cigarette and fall into the human body with every puff.