Environmental standards from year to year is becoming tougher. And cars are not able to withstand this endless rivalry with the “green” go the distance. Among the losers and “Lada”. About the last Russian dealer of the brand in the capital region of France, says Le Nouvel Automobiliste.
Ivry-sur-Seine, he says “goodbye”
The French town of Ivry-sur-Seine, near Paris, has long been friends with the Soviet automotive industry. Cars from the Soviet Union to fall due to the company International Auto.
Dealership with a long history is located on Rue Pierre galais. It is surrounded by old monolithic building of the industrial district of a provincial town. The neighborhood stretches a web of Railways and twists of Hay. Complete the picture “charming witnesses of history,” numerous brick buildings.
Among the traces of the industrial revolution, which is impossible not to notice in the narrow streets of Ivry-sur-Seine, a bright spot stands a four-letter blue sign. It will force to stop anyone who is even slightly familiar with automotive history. Yes, “Lada” in this town, then this brand is associated with many pleasant memories.
Open the front door allows you to see inside the mechanics in the suit with the inscription “Lada” and see the yellow silhouette of the SUV Lada Niva Tsarina 2012. Unfortunately, this dealership won’t be here. And for the residents of Ivry-sur-Seine is a really sad event because of their connected relationships with the length of six decades.
The rise and fall
The International Auto motor show opened in 1959, but the brand name “Lada” appeared here immediately, but only in 1976, when France began to supply affordable and reliable “Zhiguli” the first model. But the main pet of the French was the “field”.
Now the Manager of the dealership, International Auto works Daniel Orly. He came here in 1985, a simple mechanic, and six years later took the position of workshop Manager. Times for the centre as for the “Lada” was not easy. While here received “dozens” under the export name of Lada 110, and almost every vehicle had to bring to the presentation.
Thanks to the efforts of Daniel and his colleagues, the name of the Russian brand continued to be associated with quality and reliability. Orly says: “for 20 years we have been a subcontractor network of BMW dealerships. In our team were true professionals. I remember once, we had one night to repaint the “Lada”, which was supposed to stand at the Paris motor show. Many cars had serious damage, scratches. We did and brought them to the show the next morning.” It was in the first half of the zero years, but after 2006 “Lada” had not arrived at the Paris motor show.
Daniel nostalgically says that in the eighties of the machine from the Soviet Union was famous for its reliability and cheapness. And what else is needed for happiness a simple French hard workers who were the main client base of the center? For them the sum of forty thousand francs for “Niva” was quite lifting. And those who do not want to knead the dirt, took the Soviet cars, the cost of which amounted to twenty thousand francs. But fans of “Niva” was more. In those days it was considered an innovative model, which essentially had no competitors. That she has made him very popular in Europe.
In 1985, the “Niva” went to France with a circulation of four hundred cars. But then demand started to fall, the model of inexorably growing old and becoming “dinosaur”. Therefore, in the nineties, the demand for SUV dropped to a mark of 150 cars per year. And last year in France sold only four “Fields”.
Fell car sales – there were problems with the supply of spare parts and components, with the search for specialists for repair. In addition, the government is pursuing an active policy to eliminate old cars that do not meet environmental standards, so the owners are forced to get rid of their “old men”.
Rebooting did not work
According to Orly, it’s in the period 2012 to 2018 was trying to adjust the supply to France of SUVs Chevrolet Niva and classic five-door “Niva”. But this has proved problematic. By the way, the locals made the new “Vesta” and “Grants” from Russia. Daniel tried to organize their supply in France, but failed. Machine has not arrived.
The discrepancy between “Lada” to the norms of the ecology forced the company the Renault Group to bet on “Lada”, and the brand Dacia. In the beginning of the year AVTOVAZ has officially announced the imminent termination of deliveries of Russian vehicles in the EU.
The inhabitants of the town of Ivry-sur-Seine, took the news about the closure of the salon with sadness. Now the owners of the “Lad” can’t fix your car in case of breakdown, because to get parts is very difficult. Sad, and Daniel, remembering the best years in the salon have been once popular French comedian of Kolus: he came to prepare his “Lady” to rally “Paris – Dakar”.
In early June, the dealership was closed. With him ended the history of the Russian brand in Ivry-sur-Seine.