Prada refuses fur

Prada отказывается от натурального меха

Fashion house Prada refuses to use real fur animals when developing new collections. Complete abandonment of the fur products will begin next women’s collection spring/summer 2020.

Fashion brands are increasingly beginning to abandon the use of fur. According to creative Director Miuccia Prada, the brand will adhere to the principles of social responsibility. Thus, the fashion house reacted to “change the attitudes of consumers to the animals”.

It is noted that the changes will start with women’s collection spring/summer 2020 and have already purchased fur Prada will be to sell them or use in their developments up to 2020.

Prada отказывается от натурального меха

Prada refuses fur / Getty Images

Starting with the women’s collection Spring/Summer 2020, the Prada Group no longer use animal fur in their designs or new products. 22 may 2019 the company, in collaboration with Fur Free Alliance (FFA) – a coalition of more than 50 organizations for the protection of animals 40 countries – declares the policy of the Group without the fur
– said in a press release the fashion house.

Prada отказывается от натурального меха

Prada refuses fur / Getty Images

Which brands have refused fur?From the use real fur well-known fashion houses began to drop in late 2017. Then the first of his “humane” position of said premium brands such as Gucci, Michael Kors, Jimmy Choo, Stella McCartney, Ralph Lauren, Armani Group, Hugo Boss, Calvin Klein and many others. Immediately after them, from fur in their collections refused 7 Ukrainian brands Andre TAN, ELENAREVA, Ksenia Schnaider, PRZHONSKAYA, Nadya Dzyak, DZHUS and Lake Studio.

In 2018 they were joined by such fashion brands as Furla and Burberry, as one of the most famous clothing brands H&M, Zara, ASOS, Ganni, Target, Reformation, Lacoste and others until 2020, has promised to switch to a completely cyclic model of production to ensure complete processing of materials.

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