The British company Land Rover has announced the abandonment of small-scale production of SUV Range Rover SV Coupe with three-door body and kupeobrazny silhouette.
Recall that this exclusive vehicle was presented to the public in March 2018 in Geneva, was announced a limited production run of 999 copies, the announced price and imposed quotas on the markets. For example, in Russia it was planned to put 90 cars.
The reason for the closure of the project were the complexity of the concern Jaguar Land Rover. Low sales last time and the weak impact of the electrification of the Jaguar (crossover I-Pace is not “off”) demanded drastic measures, including the reduction of several thousand workers. In the framework of cost optimization, the company decided to redirect the savings to development of more popular models of the brand.
Despite the apparent similarity of the original Range Rover, the new car has only the hood and the lower part of the tailgate. As a result, creating a completely new SUV, albeit with serious cost (from 240 thousand pounds in base trim), it costs the manufacturer is unreasonably expensive.
In Russia expected to sell a Range Rover SV Coupe at a price of 18 million rubles for the simplest version, and the manufacturer suggested the significant potential of personalization of an SUV for an additional cost.