Sensor Tower: for half the year 2020 in iOS and Android has already spent $50 billion on application (+23,4 %)

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

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Intelligence Sensor Tower spoke about the spending users on applications for smartphones for the first half of 2020.

Total expenditure of users in the App Store and Google Play was $50.1 billion Is 23.4% more than in the same period of 2019.

  • In the App Store it’s $32.8 billion due to purchases and subscriptions for games and apps (+24,7% year-on-year).
  • In Google Play for six months, spent $17.3 billion (+21%). Users often download apps in Google Play, but to spend money prefer in the App Store.

Tinder has retained first place in the spending users among non-game applications: $433 million (-19%) in the App Store and Google Play. Analysts attribute the decline in revenue from Covid-19 and the change in user behavior. In second place YouTube ($431 million), the third – TikTok ($421 million).

In just the first 6 months of 2020, first-time users downloaded applications 71,5 billion (+26.1 per cent): on the App Store had 18.3 billion (+22,8%), on Google Play – 53,2 billion (+27.3 per cent). Number of downloads lead TikTok, WhatsApp and Zoom.

Spending users on mobile games increased by 21.2% to $36.6 billion in global App Store ($22.2 billion; +22.7 percent) and Google ($14.4 billion; +19%).

The leader was the game PUBG Mobile by Tencent with $1.3 billion In the second and third games Honor of Kings (Tencent) and Monster Strike (Xflag) with revenues of about $1 billion and $632 million, respectively.

The number of downloads of mobile games in the two app stores in the first six months grew by 42.5% year-on-year to 28.5 billion Downloads in Google Play grew by 46.2% to 22.8 billion in the App Store – by 29.5% and amounted to $ 5.7 billion.

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

Sensor Tower: за половину 2020 года в iOS и Android уже потрачено $50 млрд на приложения (+23,4 %)

Android
Covid
TikTok
YouTube
Coronavirus

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