Smartphone realme 5 Pro
Intelligence Sensor Tower spoke about the spending users on applications for smartphones for the first half of 2020.
Total expenditure of users in the App Store and Google Play was $50.1 billion Is 23.4% more than in the same period of 2019.
- In the App Store it’s $32.8 billion due to purchases and subscriptions for games and apps (+24,7% year-on-year).
- In Google Play for six months, spent $17.3 billion (+21%). Users often download apps in Google Play, but to spend money prefer in the App Store.
Tinder has retained first place in the spending users among non-game applications: $433 million (-19%) in the App Store and Google Play. Analysts attribute the decline in revenue from Covid-19 and the change in user behavior. In second place YouTube ($431 million), the third – TikTok ($421 million).
In just the first 6 months of 2020, first-time users downloaded applications 71,5 billion (+26.1 per cent): on the App Store had 18.3 billion (+22,8%), on Google Play – 53,2 billion (+27.3 per cent). Number of downloads lead TikTok, WhatsApp and Zoom.
Spending users on mobile games increased by 21.2% to $36.6 billion in global App Store ($22.2 billion; +22.7 percent) and Google ($14.4 billion; +19%).
The leader was the game PUBG Mobile by Tencent with $1.3 billion In the second and third games Honor of Kings (Tencent) and Monster Strike (Xflag) with revenues of about $1 billion and $632 million, respectively.
The number of downloads of mobile games in the two app stores in the first six months grew by 42.5% year-on-year to 28.5 billion Downloads in Google Play grew by 46.2% to 22.8 billion in the App Store – by 29.5% and amounted to $ 5.7 billion.