One of the top Catalan football clubs FC Barcelona has launched a cryptocurrency, to bring to their community as many fans as possible.
Created in partnership with blockchain company Chiliz, token Barça Fan Tokens ($ BAR) fans will be able to use during polls, surveys, and tests in the mobile app Chicio Socios.com.
Barca has one of the largest community worldwide and is the richest football club by income. Unusual is the fact that a portion of the team will be led by fans, the so-called “Socios” who support it financially, participate in the elections of the President and the group Executive Board. Team Leopard attracted a record 74 trophy in his native Spain.
The fan base of football club covers more than 300 million fans worldwide, and “spreading influence on the whole country and culture,” – said Alexander Drefus (Alexandre Drefyus), CEO and founder of Chiliz.
“The club is undoubtedly the most famous football club with the world’s most powerful support group, and we can’t wait for the fans will be able to directly influence the decision of the club”.
In the message Chiliz says that supporters interact with the club using the application will be awarded points that can be exchanged for goods and experience of the club. For owners of tokens scheduled for other functions, including chat, trade tokens, games and others.
Joseph Ponte (Pont Josep) on the left photo and Alexandre Dreyfus (right) signed a formal agreement in Barcelona.
Forty million new tokens club postupyat on sale in the second quarter of 2020 for the price of 2 euros ($2.18). To get your $BARs, fans first have to possess the token $CHZ from Chiliz, which is already available on many exchanges worldwide, the company said.
The transition in the blockchain space is part of the global expansion strategy of the football club Barcelona, as the Club is looking for new digital tools to increase the number of supporters.
“This agreement will allow us to customize innovative marketing and partnership activation with a clear focus on the digital realm to make the Club closer to our fans all over the world”,
said Joseph Ponte, member of the Board of the football club “Barcelona” and head of the commercial Department.