When you hear about the brand Hermès in the head from a picture emerges about the aristocratic luxury, chic and conservative, which are the main factors of the fashion House. LifeStyle 24 delves into the history of the creation of a luxury brand and will tell you about how Hermès is among the ten most valuable brands in the world and gained immense popularity.
Hermès is one of the oldest, most famous and respected fashion Houses in France. That is a Hermès – the whole authentic history and culture, which has no equal. Luxury brand is considered to be the highest magnitude for all fashionistas of the world.
The birth of the brand
In 1837, Thierry hermès opened a workshop that produced high-quality horse equipment only for European nobility. The aristocrats did not hesitate to purchase horse saddles, and their flow became so great that later in the workshop began to sew outfits for the riders.
With the help of his sons Adolphe and Emile-Maurice, Charles-Emile did the supply in the elite families of Europe, North Africa, Russia, Asia and America. In 1900, the company developed the Hermès Haut à courroies bag, specially designed for riders so that it was possible to carry a saddle.
The Haut à courroies bag / 1stdibs
In 1918, the company made the first leather jacket for a game of Golf for the Prince of Wales. The jacket was decorated with a zipper (a fastener for joining parts of clothing), which at the time was innovative, so Hermes was the first who began making this type of clasp.
Already in the 1920s and 30s side by side with leather accessories collection comes the first batch of women’s clothing and the first signature bag. In 1928 the company was another breakthrough. Hermès made its first silk scarf.
In 1950-ies the company had its own logo, where the orange paint in a square bezel depicts a coach drawn by a horse. Also in these years was released the first perfume.
Recognizable legotin Hermès / stockexchange.org
The prosperity of the brand
Already in the 1970-ies by the head of the company was Jean-Louis Dumas (grandson of the founder), who invited for the post of the two designers, which at the time caused a sensation in the fashion House.
Eric Berger and Bernard Sanz in the new collection presented a jacket from Python skin and jeans ostrich leather that has been called “the most attractive thing ever made Hermès”.
In fact, what we do remains the Parisian taste for life and the American energy. We believe in the old adage: to keep the tradition, we need to give it a permanent boost
– said in an interview, Jean-Louis Dumas-Hermes.
Since then, the company’s revenue amounted to about 50 million dollars. Until 1990, the year, the annual income from sales rose to 460 million dollars.
What contributed to the success of Hermès?
Thierry Hermes never saved money, always buy the best raw materials for its products. Hiring the best craftsmen and professionals.
Storefront Hermès / dashinggroup.com
His Protestant religion and education helped to relate with delicacy to the business: the products were made slowly, but always very high quality. Also the business does not go beyond the family. All these factors helped to develop a simple workshop of leather goods into a successful multibillion-dollar Corporation Hermès.
Celebrities with Hermes bags
In 1935 year, the first of the iconic Hermès bag, named “Kelly bag”. This model of Princess grace Kelly tried to hide from the paparazzi her pregnancy. However, the photo was in the newspaper “Life”, and a bag – history. All women from noble families just want a fashion accessory, and myself, however, to buy it, contact the fashion House for an appointment and wait 2 years. This marketing move the company Hermès have created the right image and status accessory.
Grace Kelly bag Hermes / Pinterest
Subsequently, the “face” of Hermès became Jacqueline Kennedy and her bag, “Constance”, more known under the code name O-bag (the second name of Jacqueline Onassis).
Jacqueline Kennedy with a bag “Constance” / resee.com
From the mid 1980-ies Hermès bag named after the actress 1960-ies – Jane Birkin. The most expensive execution “Birkin Bag” happened in 1984, from orange alligator skin with a gold buckle. The cost of such bags was 50 thousand dollars.
Interestingly, the most expensive bag in the world at this time is considered to be the model Hermes Birkin Himalaya, which sold for a record sum of nearly 380 000 dollars. Bag made from Nile crocodile skin and decorated with details in white gold and 245 diamonds. The name of the model Birkin Himalaya was due to the fact that skin tone is reminiscent of sunrise in the Himalayas.
The most expensive bag in the world m / mis.ua
In 2011 a new capsule collection of soft toys in the brown-orange brand palette. Horses for children games exceeded $ 500 and were the subject of collecting.
2013 was a jubilee for the brand Lacoste. Fashion house Hermès has responded to the 80th anniversary of congener release and presentation of a unique tennis bags green with a pocket for the racket. Now this exhibit adorns the Lacoste archives. In the same year, went on sale in the Hermès t-shirt that was made of alligator skin, and their price ranged from 60 thousand to 100 thousand dollars.
Bag, released in honor of the 80th anniversary of Lacoste / traffic-magazine.com
In 2015, the network spread the message that Jane Birkin demanded that the bags were not called in her honor.
I am concerned that hunters with cruelty treated crocodiles for the sake of Hermès has released a bag with my name on it,
– said Jane Birkin.
The founder of PETA, Ingrid Newkirk said that she became aware that animals are grown on special farms and slaughtered in a cruel manner, that the representatives of the company flatly refused to comment and assured that know nothing about it.
Activists against the killing of animals / veganstvo.info
Today, the luxury brand is booming, and first ladies and influencer stand in line for months to get the desired bag.
Beyonce with a bag Hermès / purseblog.com