The company notified the customers on the website, and about SMS messages forgot.
In the Internet, many subscribers of MegaFon complained about the company policy on cancellation of bonus points. The program operated for several years, during this time, many users have managed to accumulate quite a large number of bonus points. But recently they all lost their savings.
The same situation was faced Vladimir Urbansky, the former head of “alpha Lab”, and now Director of the “Postal technology”. On his page on Facebook he left a rather critical comment in relation to mobile operator loyalty programs.
“That’s why I don’t use any loyalty programs – zero confidence, if your scores will not expire, they simply write off or shut down”, – wrote Vladimir Urbansky.
He also noted that if the loyalty card give, it will impose a huge number of limitations that points do not get to use. And the cards he is offered a huge number of shops and other services. Confirms your thoughts it the fact that at the end of last year, MegaFon has left their customers without bonus points.
“A recent example from a Megaphone. And in December, of course, no one informed me that it is better to spend the points, they are just in January, quietly zeroed. Trifle, in General, but shows attitude to customers and get confidence for all loyalty programs in General”, – said Vladimir Urbansky.
In his message, he appealed to the commercial Director of MegaFon Vlad Wolfson and asked him to take into account the opinion of “VIP” client. He also wryly commented on the fact that until you can make a habit to go to the sites of the companies where the client is, in order not to miss possible changes.