Mattel continues to break stereotypes and transform the world-famous Barbie dolls. Following the release of a doll in hijab American manufacturer of toys decided on another bold move. On the eve on the official website of the company was shown Barbie from the new collection.
The picture shows that among dolls with different skin color, eye shape, physique and hairstyle in the new series also appeared Barbie in a wheelchair with a prosthetic leg. His decision to include in the collection 2019 dolls with the physical characteristics of the representatives of the company explained simply – they wanted to show the kids a variety of ideas of beauty.
In new collection we’ve added dolls in a wheelchair and a prosthesis to raise the issue of disability and to broaden the Outlook of today’s children to fashion and beauty
– told one of the employees of Mattel.
It is noteworthy that while making the puppets from this collection, representatives of the company consulted with experts on the development of wheelchairs, as well as with 13-year-old Jordan Reeves, who wears a prosthetic hand (page girls are quite popular in social networks).
It is known that the sale of inclusive Barbie line of Mattel’s Barbie Fashionistas 2019 will be available in June of this year. By the way, Jennifer Laszlo Mizrahi (the expert group protecting the interests of people with disabilities) is convinced that the toys will be a success.
Today more than a billion people in the world have some form of disability. Mattel just joined a large number of other large companies who understand that the coverage of this topic today – the right thing and a good marketing ploy, which will ultimately bring profit
– expressed his opinion Mizrahi.
Recall that Mattel went to the revolutionary step a few years ago: then the toy manufacturer has released a Barbie doll with a real human settings. The collection was dolls format plus-size and other custom Barbie – miniature, and, on the contrary, tall and broad-shouldered.