Really worth the money. In this formula remains to be seen, not only Ukraine. A year ago in Switzerland there were fierce disputes. Citizens in the referendum was preparing to decide whether they need public television and whether they are ready to pay for it.
Opponents of the fee was called a toll “forced charges” and I think that in the media market will put everything in places of freedom and competition. Supporters of the Board said that its abolition threatened the independent media and, ultimately, democracy itself.
Swiss social media it: 7 television channels and 17 radio stations that produce the content in four languages. The Constitution stipulates that they should focus on culture and education, to consider the interests of minorities and cantons. The total budget of nearly half a billion Swiss francs.
The problem is that the Swiss advertising market is quite small. In addition, it is fragmented between the four communicating virtually no language regions.
In fact, the rejection of centralized funding, many media simply would not have survived. Especially those that are broadcasting for minorities or remote mountainous regions. For all this, every Swiss family pays $ 480 a year.
Supporters of the fee said that abandoning it will lead to the fact that TV will become the home base of the content. Reminded that the money goes to support the folklore, culture and cinema, which are not able to be a business. That in the era of fake news and misinformation conscious responsible non-profit journalism is one of the bastions of democracy.
They won. Citizens decided to continue to pay for their public broadcasting. And if you think that this discussion has nothing to do with us, you’re mistaken. Russia proved that the war of information far more effectively than traditional. Not only because it is cheaper. And also because that allows to substitute the trenches – sabotage.
Post-war the Soviet Union waged trench warfare in the style of the First world war. When the contour position more or less clear, the boundary line too, and it all comes down not so much to conquer “foreign” as holding “his”. Direct battles were fought only on the periphery of the known world.
Modern Russia has rewritten manuals. From the positional information of the fighting, she moved to mediaguardian. She creates media that work “for export”. Using social media for the invasion of a foreign agenda. Works not so much with its audience, as with a stranger.
The main difference of Russia from the USSR that today Moscow does not promote “their”, and destroys “foreign”. Fanning xenophobia towards migrants. Blowing on the coals poluotoka conflicts. Scary future. Feeds moral relativism.
She’s not trying to convince you that she’s on the good side. On the contrary, it proves that good and evil does not exist. That the world is 50 shades of grey. There are no criteria of truth and lies that fooled everyone. “In order to be cleaner to wash not necessary – enough to stain your neighbor.”
And in this new reality, the battle is not for reality, but for its description. And media be the front where there is a battle. The irony is that European countries want to convert the trenches to self-sufficiency. At the very moment, when Moscow is digging them for the state account.
We used to believe in the media market. That offer is subject to demand. But it is exactly as long as there is a player for which the balance of income and expenditure is irrelevant. For which dissemination of information – not a business but a way of solving their own political problems.
The modern media market is full of scabs. Free Newspapers, free TV channels, free websites. In such circumstances, to hope for a market that will regulate itself, makes no sense.
Russia does not hesitate to subordinate your media business – interests policy. The fate of Crimea and Donbas proof. And then came the turn of the European audience. The same one that was buried the very memory of the “cold war”. Free content exists only in a mousetrap. Swiss time about it. And we will only.