The stages of growing up: the first advertising campaign of Virgil, Able for Louis Vuitton

Этапы взросления: первая рекламная кампания Вирджила Абло для Louis Vuitton

Creative Director of menswear of Louis Vuitton Virgil, Able continues to blur the lines and break the usual stereotypes. The designer presented her debut advertising campaign spring-summer 2019 that focuses not on the goods of the brand, and is devoted to the stages of growing, lighting the core values of the fashion House.

The focus of three main characters: a 3 year old toddler, Alia playing with a paper boat in dad’s sweater from the capsule spring collection “Wizard of Oz”, 7-year-old boy Leo James Davis, closing the eyes in the rays of the rainbow, and 16-year-old Luke Prael depicted in jacket, studded with poppy print. In addition to the survey participated Led tha kid, Steve Lacey, Augustus and Blondey McCoy.

“I wanted to create something universal and human in basis. So I decided that I would dedicate a campaign to the stages of growing up, not men’s clothes. What makes men men? Different stages of life: infancy, adolescence, youth and finally adulthood” – commented on Able your campaign

The filming Campana engaged fotowat Inez van Lamsweerde and Vinod of Matadin, who has worked with Louis Vuitton more 2012. In addition, Ablo attracted to the cooperation of the Algerian multimedia artist Mohamed bourouissa and the Dutch photographer Raymond Wood.

Этапы взросления: первая рекламная кампания Вирджила Абло для Louis Vuitton

Этапы взросления: первая рекламная кампания Вирджила Абло для Louis Vuitton

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