During the presentation of Apple, which took place on 12 September, the company introduced new smartphones: iPhone Xs iPhone Xs iPhone Max and Xr. The cheapest of them was the last – it was estimated at $ 750.
As stated, Apple CEO Tim cook, “budget” iPhone, the Xr was released in order to “reach the broadest range of customers.”
Before the presentation, many had expected that Apple will reduce prices on the new iPhone. The reason for these rumors was the information that iPhone X was sold in smaller quantities than expected Apple itself.
And projections, the company not only lowered prices, but rather increased the price level. Price iPhone Xs starts from $ 999 for the base model with 64 GB of memory, and iPhone Xs Max from 1099 dollars. The cost of the smartphone with 512 GB, priced at $ 1449. Absolutely record index for Apple smartphones.
Therefore, this statement cook looks a bit sarcastically.
Prices for the new iPhone in Ukraine
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