Ukrainian market of media Internet advertising has exceeded 5 billion UAH

Украинский рынок медийной интернет-рекламы превысил 5 млрд грн

Over the last 3-4 years the role and weight of global players Google (YouTube), Facebook, Instagram increased significantly.

The size of the Ukrainian market of media Internet advertising in 2018 amounted to 5,209 billion. This assessment was predostavila Interactive Advertising Bureau Ukraine.

Over the last 3-4 years the role and weight of global players Google (YouTube), Facebook, Instagram increased significantly.

Was estimated the volume of the market of media advertising: banner ads, sponsorships, rich media, In-Page video, In-Stream video. Paid search and other segments like lead generation, C&D (classified and directories), email marketing, SEO and others will be added as development of the project.

Estimated complete the budget market, which includes money spent to purchase inventory, and Commission for services in buying. In the purchase price of inventory includes production margins, targeting, purchase data. Does not include cost of production, creativity, strategy.

“We need alternative estimates of the market was long overdue. First, the Internet market growing very rapidly, and if 5-6 years ago it was possible, considering the budget of a dozen local players, to assume that this is almost the whole market, now only 2 corporations (Google and Facebook) chip away the more than half of the media budget, and this cannot be considered”, – said Igor Datsenko, Analytics & Technology Leading Expert, Publicis Groupe Ukraine.

“In many countries, the ratio between search and display advertising is approximately 50 to 50 (with possible deviation within 10 percentage points). In Ukraine, after the revaluation of the search was an obvious imbalance in the direction of search advertising, which to explain was quite difficult,” – said Irina Overko, Chief Marketing Officer, ADMIXER.

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