“We don’t make budget devices.” The head of OnePlus, spoke about advertising and plans for the future

«Мы не делаем бюджетные устройства». Глава OnePlus рассказал о рекламе и планах на будущее

In a new interview with the founder and CEO of OnePlus Pete Lau told about their attitude to display advertising to users. In addition, he shared his plans and vision of the company about what should be modern smartphones and gadgets.

Interesting thought a reporter’s question about whether the company plans to promote ads on their own televisions Samsung TV or other devices, as do other companies. Pete Lau said that the brand’s position is that any manufactured product gets new functionality only in the case if interested as the client. If the position of user experience, the new feature does not bring anything useful, the company disclaims it.

The head of OnePlus not concerned that the brand will lose money, prohibiting the placement of ads on their devices. He is convinced that a good product will always make a profit.

“On our gadgets no ads, but we can sell them slightly more expensive and earn. We are not seeking a budget device. Our priority is the balance between quality and price,” said Pete Lau.

Top Manager assured that OnePlus is trying to integrate as many new features in each successive generation of their devices, since it increases their value.

“Differences between high-end smartphones and the usual is in the details. If you at least once try the gadget, the display refresh rate which is 90 Hz, you won’t be able to go back to the 60-Hz device. Car for a million dollars valuable, not because he has an incredibly powerful engine and the fact that the developers have put the maximum attention to detail and quality of their execution”, – the head of OnePlus, Pete Lau.

In conclusion, the head of the brand said that actively working on the release of the OnePlus TV for China, North America and Europe. TV will appear in retail right after the company will enter into partnership agreements with most local and regional content providers, and this can happen already in 2020.

«Мы не делаем бюджетные устройства». Глава OnePlus рассказал о рекламе и планах на будущее

«Мы не делаем бюджетные устройства». Глава OnePlus рассказал о рекламе и планах на будущее

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