Many are already used to the fact that there are just a few of the top manufacturers of smartphones. The particular rotation is not among them and they hold their lead over the years. Even a failed model like Note 7, can’t spoil the General state of Affairs of the company. But whether you reflected ever, why these manufacturers are now in the top? And most importantly, the difference between the policy of these manufacturers? Where are they going to aspire and how to position themselves? Now analyze all and much will become clear, particularly in pricing and promotion companies.
- 1 What is the difference between smartphone manufacturers
- 2 Why everyone loves Apple
- 3 Samsung Strategy
- 4 Features Huawei
- 5 What is the difference between the smartphones
What is the difference between smartphone manufacturers
First of all, you should understand that smartphone manufacturers out of the top three are very tight, periodically replacing each other. For example, almost the whole year the number of sold smartphones Huawei was the leader, but in the fourth quarter of 2019 ahead of her Apple. For the year, the Chinese company remained the leader, but her prospects right now is not very good. All due to the fact that it sanctions tied one hand to the back. A bit of abstract comparison, but you understand. It is now really hard and the company can not operate at full strength.
Why everyone loves Apple
Despite such similar positions on sales, companies have a very different story. Apple has for many years produced advanced computers, though they have been ten years of stagnation at the end of the last century. Their first and only smartphone was the iPhone. In the beginning, people talked about the fact that will definitely be the iPhone Shuffle, but this was not destined to happen. Over time, Apple began to position itself as a premium segment for people that want a label, like Vertu, but also technology. However, some products, for all its elitism, in principle, have no analogues. For example, the MacOS is very comfortable and perfectly sharpened for iMac, MacBook and other computers of the company.
iPhone is also good and given the prices of competitors, it is not too expensive. Here only the company manages to create the feeling that the person has bought something expensive, and not just a powerful phone with a good camera. This causes the desire to buy its smartphones and other devices. As a bonus, they also work well in the infrastructure.
Unlike Apple, Samsung have a slightly different way. Samsung tries to make a big emphasis on the technical characteristics and the opportunities before it opens Android. At the same time, she does not lose hope to show that she, too, wants to be a premium brand. One is Galaxy Z Flip on the Oscars is worth.
The main difference between Samsung from Apple is its broad model range and the division of the flagships into two components. It does not say, but the line of Galaxy S cannot be a competitor Galaxy Note. These devices differ much more than the iPhone from an iPhone 11 Pro 11 Pro P Max.
The company low-cost segment, where a lot of decent producers, but a little confusing naming lately. But the company advertises and promotes these devices. And she wants to plug all the holes and try yourself everywhere, not to miss the next revolution. Last time, when the transition to the modern smartphones (in 2007 ), she made it, unlike many who underestimated the importance of the specified first iPhone trend.
That’s why she and exaggerate the theme of foldable smartphones of all kinds. Perhaps will come? Although, I have already given an example, why is time folding smartphones do not come. But I am surprised that the company released at least a few smartphones with pull-out camera to test the market. One thing is for sure! They have something to do with the processors. Ivan Kuznetsov already told you why you should not buy flagship Samsung Exynos processors.
In any case it is not necessary to forget that Samsung, to which we are accustomed, it is only a small piece of the entire company. In reality, Samsung is cabalen, which deals with the construction of tankers, the design of skyscrapers more than the others. Electronics important to him, but he can live without her.
Chaebol is a South Korean form of industrial groups, which consist of formally independent companies, but are owned by certain families and are under the common financial control. The phenomenon originated in South Korea at the end of the Korean war.
And now we get to perhaps the most interesting company of the three leaders. Yes, it is now difficult and, most likely, it will soon leave of the leaders. Even the company itself, if you believe the leaks, predicting a further drop in sales of smartphones, which for the year could reach 20 percent. If that happens, the company for the first time since 2017 will sell less than 200 million smartphones. I have already talked in detail about why this is the year Huawei will be tough and where does coronavirus.
Back to the situation of the company. Did you notice what she does focus on flagships? Street posters and banners only Huawei series “P” or “Mate”. We almost never see state employees. Sometimes they also come across, but are presented in such a way, as if this is a new Huawei P40.
The hallmark of the company is that it continues to produce cheap smartphones, but unlike Xiaomi and to a lesser extent Samsung seeks to distance them from himself. What can I say, for low-cost smartphones the company has Honor. Here they precisely do not hesitate inexpensive models.
I like this approach understand and even share. It becomes clear just how Huawei is trying to become Apple among Android smartphones. Proof of this is the wide recognition of the company in China. Not only now, when the inhabitants of the country of its mass support, but in General. No wonder Huawei is in China, 80 percent of the smartphone market. Given that Chinese people love Apple, everything becomes clear.
What is the difference between the smartphones
As you can see, big difference in companies is in the approach. Not to say that their smartphones are fundamentally different (not counting the presence of Huawei and Samsung clamshells). They call, do not slow down, takes good pictures and look good. Just all somehow entrenched the view that Apple is premium, Samsung is functionality, Huawei…
What Huawei? It’s the best in the world of telecommunication equipment. But a few people know. Everyone knows only its smartphones with top-end cameras and see how she tries to position itself. It’s not Apple, but the vector is going in the wrong direction. Prior to the imposition of sanctions this positioning worked fine. Let’s see what will happen next.