One American company decided to conduct an interesting study with the most popular social network – Instagram. They were able to explore what stars like Kim Kardashian and Ellen DeGeneres, a large proportion of fans were bots.
Over the so called rating was created by ICMP. With the help of a program iG Audit they were able to calculate the percentage of pages in unreal subscribers celebrities with an audience of millions. This publication reports HypeBeast.
The program analyzed the Instagram page of many stars, studying their audience and, as it turned out, the results of the study are disappointing for the idols of millions. Almost half of the “followers” of celebrities was fake.
The rating with fake fans is headed by a popular TV host Ellen DeGeneres. The number of bots on her Instagram page reaches 58%. In second place stopped hip-hop group BTS, among them fans of the 48% fake accounts. From Kourtney Kardashian share unreal pages was 49%, while her sisters Kim and Chloe is at 44%. Also on the list were singer Ariana Grande and Miley Cyrus. The percentage of bots is 46% and 45% respectively.
Screenshots from the pages of celebrities