Subaru Impreza six coasters, one more than the number of people in it. And if a Cup of coffee normal size to put in one of them (on the console), you’ll hardly be able to get it back, so the Cup holders are deep. But in the monster Subaru Ascent, the company set a real record – as much as 19 Cup holders.
In Japan, the Subaru Corp of engineers. study very large coffee cups and soda American colleague collected for them at McDonald’s, Starbucks and 7-Eleven. This is done in order to ensure that the Japanese understanding of the important role of many large coasters in the US, where the drink many times more.
“Big Gulp them all riled up,” says Peter Ind, a member of the planning group, which, in fact, purchased samples.
The coasters are really important to car buyers in the United States.
“They just may not be enough,” says Krista Ellis, mother of four and blogger from Indiana, and says that less cares about the engine displacement, what about the Cup holders. “The Cup holders help to organize the space in the car and do not have to use them just for drinks,” she continues, noting that holders are the perfect place to store toys. “The fries also excellent is transported in an additional Cup holders”.
Most of the cars made for European or Japanese market, equipped with a large number of cupholders; eating in the car is considered a disgusting habit, because around a huge amount of wonderful restaurants, where you can stay and eat. Producers had a hard time when it came to export cars in the United States.
“For many years Mercedes was convinced that taught Americans to drink coffee at home, not in the car on the way to work,” says [former] CEO of Daimler AG Dieter Zetsche. – “Obviously it didn’t work.”
The Japanese and Europeans are ambivalent about the use of food and drink in the car. In most European countries, tourists are forbidden to drink coffee or to eat inside the bus; the vehicle must remain clean. By law, the driver makes a coffee break every two hours.
So how North America went in a radically different way? The fact is that in 1960-e years, the United States rapidly began to switch to disposable dishes, not caring about how this will affect the planet. There were no more bottles had to be returned (a great example of milk when on the threshold exhibited the empty bottle, the milkman and replaced it with another – full), instead they got a disposable cups, which most Americans to this day just throws out the car window.
Seeing the popularity of plastic coasters, manufacturers have adopted them as part of the new overall design of the interior since the mid 1980-ies. It is reported that Chrysler put the first Cup holders in cars for the mass market of its popular minivan Plymouth Voyager 1984. It was a small depression in the Central console, designed to support cups of coffee weighing 12 ounces (350 ml). Like the Big Gulp, which infuriated designers Subaru, 12 oz – big glass to drink it. You have to take and drink along the way.
Many researchers argue that the Cup holders are a response to longer journeys to work in North America, but that doesn’t explain the fact that Americans are constantly eating and drinking, no matter where they were. French anthropologist argues that it’s all in the feeling of security.
“That was a key element of safety when you were a child? What your mother is feeding you warm milk. That’s why the Cup holders is absolutely necessary.”
Now the Cup holders not only in cars; they are in shopping carts, baby carriages and lawn mowers. They even put in the floor cleaning machines used by the night janitors in hospitals and airports. Everything should suggest a place for drinks.
Thus, over the past 30 years, the Cup holder was replaced, the ashtray and the beverage giant has replaced the cigarette. We eat more fast food on the road and not in our homes or roadside restaurants, slowly sipping coffee, while industrial plants are selling more paper and plastic. And as night follows day, the people inside of cars become more and machines also become larger, to accommodate them.