Yandex has launched a text-image ads with prices

Яндекс запустил текстово-графические объявления с ценами

Moreover, there is a field “Old price” for those who love to attract customers with discounts.

Text and image ads you can place:

In the product gallery, if you add prices and images of products in one unit with the standard formats of commercial galleries offers Market, dynamic ads and smart banner. In this case, your proposal may appear at the same time and in the advertising section on the search and goldensite.

The trademark shows in the gallery give an average of +5% conversionrate and -6% CPA compared to a only shows on the search.

Above and below the search results as a complement to advertising – the type of phone or quick links. This option will be available in a few weeks.

In the Yandex Advertising network. Now tested different variants of placement of advertising blocks to test the effectiveness. In the near future prices will appear in all ad formats, Yan.

On the announcement in Yan prices are also influenced positively – CTR ads with a box filled with prices increasing on average by 5%.

Rates for all locations can be filled in local currency, and to highlight the discount – simply fill in the fields in addition to the usual “Price” extra field “Old price”.

Also for the convenience of the prices added the function of mass edit. Besides, to change the price in the ad now do not need to re-take the moderation of ad text – the price is checked separately.

Яндекс запустил текстово-графические объявления с ценами

Яндекс запустил текстово-графические объявления с ценами